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Your business development center (BDC) is finite. Web leads aren't. Otaru answers every inbound, calls every web lead inside a minute, books test drives and service appointments, reactivates the customer who hasn't been in for nine months, and drops everything into the CRM – 24/7, in 25+ languages.
Drop your work email and your website. We'll spin up a personalized voice agent trained on your product, pricing, and FAQs.
Work email only · No card · We never share your data
The first dealer to call a web lead wins disproportionately. Your BDC fields hundreds of leads a week and gets to the freshest ones; the rest age out, get re-shopped, or buy from the dealer who called first.
Empty bays are the most expensive thing in your shop. Day-before reminder calls cut no-shows materially – but your BDC is on lead duty, not service follow-up.
The customer who bought from you three years ago is the easiest sale you'll ever get – and the one your BDC never gets around to. Off-cycle outbound is where dealerships leave the most money on the table.
Your BDC speaks the languages it speaks. Otaru speaks 25+ on every call, switching mid-conversation when needed. Whole buyer segments your competitors can't reach.
Every lead from AutoTrader, Cars.com, your VDP, or your dealer site gets a call inside a minute. The agent qualifies the trade-in, the financing situation, the model interest, books the test drive, and drops a structured record into your CRM. The first dealer to call wins disproportionately – Otaru is always first, including 11 PM Saturday.
The shopper on your sales line. The browser asking on your website about the 2024 F-150. Inventory questions, trim options, financing, trade-in expectations – handled in real conversation. Test drive lands on your sales team's calendar with the prep notes they need to walk into the appointment ready.
Inbound service calls handled 24/7 – the customer books the slot they want, in their language. Day-before reminder calls slash no-show rates and keep your bays full. Same agent runs recall callbacks and the 5,000-mile maintenance reminder cadence – work your BDC never gets around to.
The three-year ownership cycle is the easiest sale you'll ever get, and the one your BDC never gets around to. Off-cycle reactivation campaigns in 25+ languages – polite, DNC-compliant, intelligent re-qualification per touch. Warm leads handed straight to your sales floor.
We've scaled commercial teams managing $10B+ P&Ls across Fortune 500s and high-growth startups. We built the platform we wished we had when we were in the field.
Karthik, Co-founder & CEO
Head of Product & Commercial Operations, UberEats (EMEA & APAC) · CEO, UberEats Taiwan · Partner, Monitor Deloitte
Sandeep, Co-founder
Senior Partner, Deloitte & EY · CEO, Learning Varsity · Founder, TalSol
Founders have scaled high-performance commercial teams at marquee companies
A buyer in your market fills out a lead form on AutoTrader for a used Highlander. Your BDC closed at 7. The agent calls at 11:48 in the buyer's preferred language, confirms his trade-in (2019 RAV4, paid off), pre-qualifies his financing, books him for an 11 AM test drive Sunday, and confirms the details on the call. Your sales team walks in Sunday morning to a calendar with three test drives that booked themselves overnight – plus a structured CRM record on each buyer so the salesperson walks into the conversation ready.
Yes – we plug into the major dealer CRMs like VinSolutions, DealerSocket, Reynolds & Reynolds, CDK, and Elead via our webhook plus REST API. Leads drop into your CRM as structured records with trade-in details, financing notes, model interest, and the booked appointment. If your CRM isn't on that list, the same webhook plus API work for any modern platform.
It augments, not replaces. The agent handles the volume your BDC can't – the late-night leads, the 700 reactivation calls, the service reminder cadence – and your BDC focuses on the high-intent buyers in active deals. Most dealers redeploy BDC capacity to higher-value activity rather than cutting headcount.
It captures the trade-in vehicle (year, make, model, mileage, condition), the payoff situation, and the customer's expectation – then either pulls a rough Kelley Blue Book or AutoTrader valuation if your stack supports it, or notes the lead for your appraiser to follow up. It never quotes a binding number; it sets up the close.
Yes. The same agent (or a dedicated service-only agent) handles service appointment booking, recall callbacks, parts inquiries, and day-before reminders. Appointments drop into your service scheduling system; reminder calls slash no-show rates.
DNC list enforcement is on by default and per-tenant compliance checks run on every outbound. The agent reads the recording-consent disclosure when required by state. Audio recording is off by default; if your compliance team requires recordings, we can enable on-demand storage – Otaru-managed or self-hosted.
Drop your dealership website URL, pick the BDC template, go live. No card. No setup call. No per-seat tax.
See BDC-scale per-conversation pricing·Operators who ran commercial teams at automotive scale
